One Farad Project
ONE FARAD is menswear for startup builders — clean essentials you can wear every day, from the office to long nights building.
Startup Notes
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Stop Trying to Be Different. Start Making Compe...
I’ve been reading about a brand strategy concept that hits harder than most positioning advice floating around startup and fashion circles: De-Positioning. The idea comes from the book I recommend, De-Positioning:...
Stop Trying to Be Different. Start Making Compe...
I’ve been reading about a brand strategy concept that hits harder than most positioning advice floating around startup and fashion circles: De-Positioning. The idea comes from the book I recommend, De-Positioning:...
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What Naval’s “In the Arena” Podcast Episode Tea...
I listened to a podcast episode recently from Naval that hit harder than expected. Not because it gave tactical advice or growth hacks — but because it reframed how to...
What Naval’s “In the Arena” Podcast Episode Tea...
I listened to a podcast episode recently from Naval that hit harder than expected. Not because it gave tactical advice or growth hacks — but because it reframed how to...
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Before You Sell the Product, Build Your Credibi...
One thing I’ve learned the hard way — more than once — is that a good product is not enough to convince people to buy. We like to believe that...
Before You Sell the Product, Build Your Credibi...
One thing I’ve learned the hard way — more than once — is that a good product is not enough to convince people to buy. We like to believe that...