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BUILD ON MODE

Menswear for founders, creators and builders.

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One Farad Project

ONE FARAD is menswear for startup builders — clean essentials you can wear every day, from the office to long nights building.

Read more About Us

One Farad Builders

One Farad Builders

Startup Notes

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  • Stop Trying to Be Different. Start Making Compe...

    February 10, 2026

    I’ve been reading about a brand strategy concept that hits harder than most positioning advice floating around startup and fashion circles: De-Positioning. The idea comes from the book I recommend, De-Positioning:...

    Stop Trying to Be Different. Start Making Compe...

    February 10, 2026

    I’ve been reading about a brand strategy concept that hits harder than most positioning advice floating around startup and fashion circles: De-Positioning. The idea comes from the book I recommend, De-Positioning:...

  • What Naval’s “In the Arena” Podcast Episode Tea...

    February 10, 2026

    I listened to a podcast episode recently from Naval that hit harder than expected. Not because it gave tactical advice or growth hacks — but because it reframed how to...

    What Naval’s “In the Arena” Podcast Episode Tea...

    February 10, 2026

    I listened to a podcast episode recently from Naval that hit harder than expected. Not because it gave tactical advice or growth hacks — but because it reframed how to...

  • Before You Sell the Product, Build Your Credibi...

    February 6, 2026

    One thing I’ve learned the hard way — more than once — is that a good product is not enough to convince people to buy. We like to believe that...

    Before You Sell the Product, Build Your Credibi...

    February 6, 2026

    One thing I’ve learned the hard way — more than once — is that a good product is not enough to convince people to buy. We like to believe that...

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Founded by Virgin Startup

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