How to Stay Motivated: Lessons Learned from an Entrepreneur


As an entrepreneur who has experienced the ups and downs of running startups, I have come to realise the importance of maintaining motivation throughout the journey. In this article, I will share my personal experience and provide insights into how you can stay motivated as an entrepreneur.

Manage Expectations

One of the first lessons I learned is to avoid setting excessively high expectations at the beginning of a new project or venture. While ambition is essential, it’s crucial to have an honest approach and understand that results take time. Just as a football team cannot win the championship without talented players, a coach, and the necessary resources, your business requires a well-thought-out plan and consistent effort.

Break It Down

Instead of overwhelming yourself with lofty goals, create a plan consisting of small, actionable steps. By focusing on these incremental actions, executed diligently, you will begin to see positive effects. Remember, success is built through consistent progress in the right direction. Embrace the idea of testing and learning, as it enables you to adapt and refine your strategies along the way.

Embrace Mistakes as Part of the Learning Process

Anticipate that mistakes and errors will occur. Recognise that they are an inherent part of the learning process and not indicative of failure. By adopting this mindset, you can avoid feeling disheartened when things don’t go as planned. Accept that some endeavors will yield favorable outcomes, while others may require adjustments. Stay resilient, learn from your mistakes, and use them as stepping stones towards growth.

Think Long-Term

Entrepreneurship is a marathon, not a sprint. Impatience can be a stumbling block to success. Remind yourself to be patient and dedicated. I must admit that patience was once a weakness of mine, leading me to prematurely close previous ventures in pursuit of quick results. True progress takes time, so remain focused on working consistently and passionately towards your goals.

Shift Your Focus

When faced with challenging circumstances or a lack of motivation, avoid dwelling on negativity. As my psychologist suggested, redirect your thoughts and shift your focus as soon as possible. Keep your brain engaged and occupied with the tasks at hand. Taking action is a powerful antidote to low motivation. Start working on your goals before negative thoughts and habits take control of your mindset and hinder progress.

Engage in Activities and Find Inspiration

Personally, when my motivation wanes, I find that engaging in physical activities and concentrating on tasks helps regain momentum. Physical action combined with mental focus can help break the cycle of low motivation. Additionally, keep your attention fixed on the ultimate outcome and the benefits you will achieve upon completing the project or task. Visualise success to reignite your drive and determination.


Maintaining motivation as an entrepreneur is a continuous journey, but by incorporating these strategies, you can stay focused and energised throughout the process. Remember to manage your expectations, break down your goals, embrace mistakes as opportunities for growth, think long-term, shift your focus when negativity arises, and engage in activities that inspire and rejuvenate you. By implementing these practices, you will develop the resilience and perseverance needed to succeed as an entrepreneur. Keep pushing forward, and you will reap the rewards of your hard work.

Emidio Cesetti

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