The ONE FARAD Mission and Vision

Empowering Entrepreneurs: The ONE FARAD Mission and Vision

Entrepreneurship is a journey filled with both triumphs and tribulations. It is a path that tests our resilience, challenges our beliefs, and pushes us to discover our true passions. Today, I want to share my personal story of how I arrived at the mission and vision behind ONE FARAD—a clothing brand dedicated to supporting fellow entrepreneurs, while delivering high-quality and sustainable menswear.

My entrepreneurial endeavors began in 2010 when I launched my first startup—a luxury tie brand called Emidio Cesetti. Inspired by my passion for men’s elegance and  a book on Italian men’s elegance I published in 2009.. However, at that time, I didn’t fully comprehend the potential of online businesses. I missed a significant opportunity, and the venture didn’t reach the heights I had envisioned.

Undeterred, I embarked on my second project—a fashion social network. This experience taught me valuable lessons about aligning my strengths and passions. It became clear that my true talents lay in the realms of style and aesthetics rather than the technical aspects of fashion technology.

Driven by my passion for Italian men’s craftsmanship, my third startup, Quality Bespoke, aimed to connect online shoppers with local artisans and tailors. However, the venture was ahead of its time in Italy’s conservative fashion landscape. My lack of confidence, stemming from my non-technical background, hindered my ability to build the clothing company I had envisioned.

Refusing to be discouraged, I embarked on my fourth startup—an online men’s outfit builder Emiut. This time, I felt more confident, combining my expertise as a men’s style author with my knowledge of technology. However, the gap in my tech background and my limited interest in pure technology posed challenges when faced with difficult times.

In addition to my entrepreneurial pursuits, I have also gained valuable experience working for fashion startups in London. These experiences have taught me the intricacies of managing complexity, handling cash flow, building teams, and overcoming numerous other challenges.

After years of reflection and learning from both successes and failures, the mission of ONE FARAD emerged organically. It became clear to me that I wanted to create a brand that would support fellow entrepreneurs, ensuring they never feel alone or lost on their journey. I understood the struggles and uncertainties that entrepreneurs face firsthand, and I wanted to use my passion for men’s style and products to empower them.

At ONE FARAD, our mission is deeply rooted in the belief that no entrepreneur should navigate their journey alone. We aim to foster a community where entrepreneurs can find solace, inspiration, and support. Through our brand, we strive to provide a source of encouragement, reminding entrepreneurs that they are not alone in their pursuit of success.

Our vision at ONE FARAD is to create high-quality, sustainable menswear clothing. We believe that style should not come at the cost of the environment. By prioritising sustainability, we aim to contribute to a better future while offering our customers products that embody both style and responsibility.

My personal journey as an entrepreneur has been a rollercoaster of failures and successes. It is through the strength derived from these experiences that I am determined to embark on this new endeavor with ONE FARAD. I am ready to face the challenges that lie ahead and embrace the opportunity to make a difference in the lives of entrepreneurs.

Join us on this empowering journey at ONE FARAD, where we celebrate entrepreneurship, deliver exceptional menswear, and foster a supportive community. Together, we can redefine success and create a world where entrepreneurs thrive.

Emidio Cesetti

The Story Behind ONE FARAD
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