Author Archives: Emidio Cesetti

  • Principal N.2 – Follow your Instinct

    Every great innovation or enterprise is born from a simple insight. More often, what we see in our minds is an improved or entirely new way of doing something. Someone describes this moment of vision as an epiphany. A moment when our brains, without deliberate stimulation, unconsciously create a solution to a problem or a …

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  • Principal N.1 – Believing in Oneself

    Believing in oneself is the first milestone on the journey of entrepreneurship. This self-belief should not be confused with arrogance or presumption, which, on the contrary, lack solid and objective foundations. Based on my experience as an entrepreneur, self-confidence is a path of personal growth rooted in action and learning. Experience forms the bedrock of …

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  • Brian Chesky, the co-founder and CEO of Airbnb

    Brian Chesky, the co-founder and CEO of Airbnb, embarked on a remarkable journey that was riddled with challenges before achieving the extraordinary success he enjoys today. His story is a testament to resilience, innovation, and the determination to overcome obstacles in pursuit of a vision that revolutionised the hospitality industry. Chesky’s journey began with an …

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  • Enzo Ferrari, the Founder of Ferrari

    Amidst the challenges that entrepreneurs face, let Enzo Ferrari’s extraordinary journey serve as a beacon of inspiration. Throughout his illustrious career, he was hailed by various titles in the press and the sports world – “The Knight,” “The Engineer,” “The Magician,” “The Patriarch,” “The Grand Old Man,” or even “The Drake.” This last moniker, “The …

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  • Trusting Your Instincts: The Key to Entrepreneurial Success

    In the world of entrepreneurship, it’s easy to get caught up in the noise and advice from others. We often find ourselves questioning our own instincts and second-guessing our decisions. However, I am here to tell you that trusting your instincts is crucial to achieving success as an entrepreneur. Let me share my personal story …

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  • Rediscovering Your Passion: A Journey of Entrepreneurship

    Introduction Entrepreneurship is a journey filled with ups and downs, successes and failures, and constant learning. It requires a deep passion for what you do and the determination to overcome challenges. In this article, I want to share my personal experience as an entrepreneur and how I rediscovered my passion for menswear, reminding myself why …

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  • Lessons Learned on the Journey of Building an E-commerce Business: Insights from an Entrepreneur

    Introduction: Embarking on the path of entrepreneurship is a challenging endeavor that requires passion, determination, and a continuous thirst for learning. As an entrepreneur with a dream to establish a menswear brand, I have faced numerous ups and downs throughout my journey in the e-commerce industry. In this article, I will share my experiences and …

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  • How to Stay Motivated: Lessons Learned from an Entrepreneur

    Introduction As an entrepreneur who has experienced the ups and downs of running startups, I have come to realise the importance of maintaining motivation throughout the journey. In this article, I will share my personal experience and provide insights into how you can stay motivated as an entrepreneur. Manage Expectations One of the first lessons …

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  • Finding Balance in Your Entrepreneurial Journey: Lessons from Personal Experience

    Introduction Being an entrepreneur is an exhilarating journey filled with challenges and opportunities for growth. As someone who has been running startups as a side hustle since 2009, I understand the drive and passion that fuels entrepreneurs. However, in the pursuit of success, it is crucial to find balance in your life. In this article, …

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  • My Personal Journey with Imposter Syndrome

    Imposter syndrome is a psychological phenomenon that affects a significant number of entrepreneurs. It can have a detrimental impact on their well-being and business performance. As someone who has experienced imposter syndrome firsthand, I understand the challenges it presents and the importance of addressing it. In this article, I will share my personal journey with …

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