Mission & Vision

At ONE FARAD, our Mission is deeply rooted in the belief that no entrepreneur should navigate their journey alone. We aim to foster a community where entrepreneurs can find solace, inspiration, and support. Through our brand, we strive to provide a source of encouragement, reminding entrepreneurs that they are not alone in their pursuit of success. Our Vision at ONE FARAD is to create high-quality, sustainable menswear clothing. We believe that style can empower the entrepreneurs during their journey and it should not come at the cost of the environment. By prioritising sustainability, we aim to contribute to a better future while offering our customers products that embody both style and responsibility.

The story behind ONE FARAD

ONE FARAD’s brand story is an ode to the entrepreneurial spirit, drawing inspiration from the remarkable life of the pioneering scientist, Michael Faraday. Faraday’s journey from humble beginnings to becoming a scientific luminary mirrors the path of many entrepreneurs.  His unwavering dedication, insatiable curiosity, boldness, and resilience are qualities that resonate deeply with the entrepreneurial mindset. Just as Faraday pushed the boundaries of science, entrepreneurs must have the courage to take risks, embrace curiosity, and persist in the face of adversity. ONE FARAD embodies these values, reminding us that success often begins with humble beginnings and the relentless pursuit of knowledge, inspiring aspiring entrepreneurs to make a difference in the world.

One Farad - Michael Faraday

Emidio Cesetti – Founder

My name is Emidio, and I’m the founder of ONE FARAD together with a small group of friends and entrepreneurs. The idea for this brand came to me after a long and difficult journey as an entrepreneur.

Before launching ONE FARAD, I’ve had a lot of experience with menswear, style and start-ups in Italy and UK. In 2009, I published a book called L’eleganza non ha tempo (Timeless elegance), and in 2010, I founded my own luxury online tie company.

I then launched a fashion social network, a search engine aimed to connect online shoppers with Italian men artisans and tailors. I created the Emiut, a men’s style app, which provided men with tailored outfits recommendations. I have also worked for fashion online start-ups in London.

Each experience has taught me invaluable lessons and leading me closer to the new mission – ONE FARAD, a brand devoted to supporting fellow entrepreneurs. Through years of reflection, learning, and resilience, I am now poised to make a difference by empowering entrepreneurs with my passion for men’s style, because every entrepreneur deserves unwavering support and a touch of style on their journey.

That’s why I created ONE FARAD.

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