ONE FARAD Mission & Vision
The story behind ONE FARAD
Emidio Cesetti – Founder
My name is Emidio, and I’m the founder of ONE FARAD together with a small group of friends and entrepreneurs. The idea for this brand came to me after a long and difficult journey as an entrepreneur.
Before launching ONE FARAD, I’ve had a lot of experience with menswear, style and start-ups in Italy and UK. In 2009, I published a book called L’eleganza non ha tempo (Timeless elegance), and in 2010, I founded my own luxury online tie company.
I then launched a fashion social network, a search engine aimed to connect online shoppers with Italian men artisans and tailors. I created the Emiut, a men’s style app, which provided men with tailored outfits recommendations. I have also worked for fashion online start-ups in London.
Each experience has taught me invaluable lessons and leading me closer to the new mission – ONE FARAD, a brand devoted to supporting fellow entrepreneurs. Through years of reflection, learning, and resilience, I am now poised to make a difference by empowering entrepreneurs with my passion for men’s style, because every entrepreneur deserves unwavering support and a touch of style on their journey.
That’s why I created ONE FARAD.